In the previous article, we discussed the Instagram algorithm in 2021 which can be anticipated at this time so that the performance of your brand or business on social media will run smoothly in the coming year. The next step after knowing the Instagram algorithm is how to win the algorithm and competition with your competitors.
One thing to keep in mind is that if you want to increase your ranking with the Instagram algorithm, the best thing you can do is encourage as many interactions as possible be it likes, comments, DMs, saves to collections, and shares. By building momentum with your existing community, without you knowing it, your content will also be shown to new audiences.
Without further ado, here are some tips for improving your algorithmic rankings to retain existing customers and reach new audiences.
Interact with Instagram Stories Stickers
Instagram Stories stickers are a great way to drive engagement with your audience. The more engagement your posts get, the higher their position will be by the Instagram algorithm. There are tons of Instagram stickers, but the best ones to encourage interaction are polls, sliding emojis, and the ask the questions sticker.
Poll stickers and emoji slider stickers are great choices for easily winning engagements. This sticker is suitable and can be used for almost any business or brand. Ask the question stickers may not always work, but they can also encourage genuine interaction with your audience, which is invaluable for boosting the Instagram algorithm.
Conversations With Interesting Texts and Comments
Instagram has confirmed that comments are very important when it comes to feed rankings. So it’s a good idea to encourage as many audiences as possible to engage with your posts.
One of the best ways to do this is to write compelling captions that can drive audience engagement with your content. Here, copywriting skills are needed to create interesting words in the caption of feeds or stories, so that the audience will be intrigued to comment, or at least interact with your posts by providing emoji stickers.
Maximize Instagram’s Latest Features
Instagram users tend to be curious and interested in trying the latest features that Instagram has launched on its application. It is very important to try to maximize these new features to increase audience engagement on your brand.
Optimize Hashtag Usage Strategy
Adding hashtags in posts is one of the most effective ways to reach more people on Instagram, which means more “views” for the Instagram algorithm to consider. With a good hashtag strategy, you will not only reach more people, but you will also reach people who are relevant to your brand who are likely to be involved with your content.
Cross-Promote Instagram Content
Jika Anda mencari senjata pamungkas engagement yang cepat dan mudah untuk membantu meningkatkan peringkat algoritma Instagram brand Anda, cross-promote konten Instagram Anda adalah tempat yang tepat untuk memulai.
Seiring perkembangan Instagram, begitu pula jumlah saluran yang dapat Anda bagikan konten: feeds, stories, IGTV, dan Reel. Dan dengan saluran posting yang berbeda ini, Anda dapat menggunakannya secara strategis untuk mengarahkan audiens yang berbeda ke konten terbaru Anda.
Use your Direct Messages as best as possible
Just like comments and likes, direct messages are a strong indicator of engagement for the Instagram algorithm. You may have noticed that the accounts you DM appeared the most on your Instagram Stories feed at the earliest.
The Instagram algorithm does its best to serve you the content you think you want to see. One way to take advantage of this is by inviting your audience to DM you questions or feedback regularly, or by encouraging quick emoji reactions.
We recommend setting up Instagram Quick Replies to answer your most common DM questions at the touch of a button.
Use Instagram Analytics For Evaluation
Tracking and monitoring the performance of your content on Instagram is one of the most reliable ways to use the Instagram algorithm. Having a better understanding of what works and what doesn’t help you craft a good marketing plan, saving you time and effort in the long run.
But diving into your Instagram Analytics means more than just figuring out which photo, video or story is performing the best. You need to really understand how your content is performing – by tracking key metrics over time – it’s very important to know what helps improve your rankings.
Those are the tips for winning the Instagram algorithm. Whichever tactic you choose to increase your Instagram brand’s ranking algorithm by 2021, the most important thing is to maintain and increase engagement with your audience as the core of its strategy.
Building genuine relationships with your followers is the most powerful way to “hack” the algorithm and, most importantly, it will also work “magic” for your brand.